A Brief Background of Promoters

ASA International:

ASA INTERNATIONAL HOLDING LTD (ASAI) incorporated under the laws of Mauritius was established in April 2007 – with the mission of financially empowering the poorest and deprived population of the world.

ASA, one of the leading Microfinance Institutions (NGO-MFI) in Bangladesh, has long been providing Technical Assistance (TA) to numerous Microfinance Institutions (MFIs) around the world. To date, ASA experts have worked in 15 countries – providing TA to MFIs with the intention of enhancing their institutional capacity to achieve financial and operational self-sustainability.

At present ASAI is working in the Philippines, India, Pakistan, Sri Lanka, Ghana, Nigeria, Afghanistan, Cambodia and some other countries, such as, Indonesia, China, Mayanmar, Tanzania, Keniya etc. are in the pipelines. Up to November 2012 there are 6,60,000 borrowers in the eight operating countries with a total portfolio of over USD 93 millions.

Catalyst Microfinance Investors (CMI):

ASA International is wholly owned by Catalyst Microfinance Investors, a microfinance investment company incorporated under the laws of Mauritius (“CMI”). CMI,with USD 125 million in committed capital, is dedicated to investing in microfinance institutions (“MFIs”). ASA International is CMI’s primary investment vehicle – i.e. almost all of CMI’s resources are exclusively committed for investment in ASA International.

CMI was formed in 2006 by Mr. Md. Shafiqual Haque Choudhury, President of ASA, and Mr. Dirk Brouwer, Managing Director of Sequoia. Sequoia is an independent international corporate finance advisory and private equity firm based Netherlands.CMI has been structured as a private investment fund that makes equity investments in high potential and high growth MFIs globally.



To reduce poverty and improve the quality of life of the economically challenged People of the society through the provision of qualitative and responsive microfinance services in an innovative and sustainable way.


The vision of the Company is to create a poverty free society in the years to come through whom the company will come in contact during course of their business.


The Company is committed to support, improve and strengthen the economic status of the poorer section of the society through facilitating, dispensing and expanding microfinance products.

Our Values:

A) We believe in establishing trust through transparency
B) We attach high importance to our capacity to innovate
C) We treasure our integrity and professionalism
D) We work with zeal and enthusiasm


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